The impact of event marketing can be measured in a number of ways. It can be viewed purely in financial terms such as dollars saved when we helped to streamline client’s event marketing initiatives. But it can also be seen in the way that creative ideas and messages live on after an event, changing brand cognition, rising buying intent, generating social sharing, a greater digital presence, word-of-mouth recommendations, and loyal customers.

In fact, the true impact of an event can never be assessed in simple dollar terms. It is also seen in long-term effects, most importantly in long-lasting relationships that continually contribute to the bottom line, resist the advances of competitors, and survive always-present changes in the marketplace.

A TRUE BRAND EXPERIENCE ISSO MUCH MORE THAN AN INTERACTION

It’s that moment in time when a customer not only sees the brand promise but is also able to live it in ways that drive deep affinity and loyalty.
We are experts at getting to the heart of what matters most to your target group and then developing holistic experiences that attract, engage, empower and activate individuals and whole brand communities

EXPERIENCE
DESIGN

Industry experts talk of experience marketing, but only MARVEL COMMUNICATION has a rigorous,programmatic approach to creating brand experiences, which we call experience design. It unites all of our disciplines' strategy, creativity, technology, and production and focuses those talents through the eyes of the client's brand community.

Customer experience mapping is a special strategic methodology we use for evaluating our clients audiences at a deep level and then turning those insights into experience design that leads them to take specific actions or come to specific conclusions that benefit the brand in some way.

The most easily recognizable part of the customer experience design is the graphical roadmaps that customer experience mapping produces. These maps are an easy way for you to quickly understand exactly how we’ll lead attendees in a purposeful direction, measuring everything that happens along the way.

It’s an essential tool to make sure our clients’ brands are fully aligned to audience expectations and each client’s business objectives.

Our proprietary process for gaining deeper insights into target audience needs wants, and behaviors along with ideas for better meeting those criteria is called Strategic Experience Mapping (SEM). The output of a Strategic Experience Mapping program is a schematic that aligns brand objectives against audience segments and the types of content and experiences each of those segments needs, over time, to create desired actions.

Highly Engaging Virtual Events that amplify your message and vastly
increase your audience

Hybrid Digital Events that seamlessly combine in-person and online
strategies

Online Event Marketing that integrates social media and mobile
‌devices into a larger brand strategy

Industry experts talk of experience marketing, but only MARVEL COMMUNICATION has a rigorous, programmatic approach to creating brand experiences, which we call experience design. It unites all of our discipline's strategy, creativity, technology, and production and focuses those talents through the eyes of the client's brand community.

CREATING
BRAND-LED GROWTH

Our structure is unique. We are creating a diverse portfolio in the design field as an independent business entity, not as a sub-conceptual design accompanying event marketing. This reflects our conviction that great design cannot happen without passion, intelligence, and ― above all ― personal commitment, and is demonstrated by a portfolio that spans 10 years more, many industries, and clients of all sizes.

VISUALIZE CREATIVE
EVENT CONCEPTS

What makes an event truly memorable is the creative production that leads to the unique experiences and feelings your attendees will have. What is a creative production? The creative production involves the experience design, focused mainly on what your target group will see, feel, and think. To achieve a good design that will actually move your target group, you need a well-defined concept.